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Diversify or Die

By Administrator

These days it’s easy to find articles and books to help you learn the craft of writing. And while that might be fine and good, you also need to read other things that are not about writing if you want to grow as a writer. And I’ll tell you why.

In order to be knowledgable, you need to know a lot of things.

If you only know about one thing and nothing else, you won’t be knowledgable. You will have just read a lot.

Having knowledge means knowing about a broad range of things because many of these things interconnect in some way.

I make my living from my writing and I read many things about writing and subscribe to different newsletters for writers. But I also read about business, self development, time management and I read fiction.

I read about running a business because that is, in essence, what I’m doing. I need to understand what makes a business tick, how to grow a business, how to market, how to deal with difficult clients and a whole bunch more.

I read about self development because it not only helps me grow as a person, but it also helps me to understand others so that I can write more persuasively to my readers if I know what they want and how they think.

I read time management for obvious reasons, although the irony of sitting and reading a book that is about how to get more done, is never lost on me, and I wonder if books on time management are using up my time that could be spent doing other things.

I also read fiction (usually in bed) because it’s a bit of relaxation. An escape from a busy day. I love to get lost in a good story.

And it’s not only reading that helps.

I also listen to audios. When I’m busy doing household chores or walking the dog or on a bus or train, I’m often plugged into whatever I’m listening to which is usually audios about one form of writing or anther, or self help or relaxation music that helps me unwind and allows my unconscious mind to bring up new ideas.

I’m a writer and a business owner. My company is a registered company. I have an accountant and a book keeper. I have business plans of how I’m going to improve my efficiency and my income. Businesses need to grow or they die. They cannot stay the same.

That’s why it’s important to diversify and try and learn different things.

You also need a business plan of how you are going to grow your business. You need to try different things. See what works and what doesn’t. Find out what’s the most profitable and what is least profitable.

Businesses also have to change as they grow. Even Coke-a-Cola had to come up with different products eventually to suit the changing market.

And the market does change. 10 years ago writers only had print publications to get their work published in. They were beholden to editors and publishing companies.

Now it’s all changed. Many print publications have gone out of business, book stores have closed their doors for good and even some of the smaller publishing companies have had to close.

And on the flip side of all that, there are now large numbers of millionaire self published authors.

So if you want to grow your writing business, you need to keep up with business news and ideas, trends and wants, and know how you are going to supply what is being demanded at the current time and in the future.

You need to be clear about what you want to achieve, what you need to do to get there and what steps you need to take and in what order.

You need to know what makes money, what doesn’t, and how you will make more.

Be aware of your own weaknesses. Don’t ignore them. Know them and work with them.

My weakness is lack of creativity late in the day. I know it and so I plan around it and get all my creative work done early.

If you’ve been writing in the same niche for a while, try a new one.

I write mostly for the writing niche but I also work in two totally different niches as well.

Don’t be afraid to diversity and try a few different things.

Because you never know, you could be working in the wrong niche. Or there could be things that you need to know but you don’t.

And if you don’t diversify your business could die.

Things change. And you must too.

And if you’re looking to slow down and get more out of life and make more money online, subscribe to Getting Rich

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