These days there’s too much talk about the importance of Face Book ‘likes’, the number of email subscribers you have or the number of followers you have on Google+ and Twitter, etc.
But at the end of it all, is all this really helping you grow your writing business? How much money are you making by posting on FaceBook or Tweeting every day?
Being a writer and earning a full-time income from it means you’re running a business and so you have to treat it like a business.
Face Book ‘likes’ on things you post really aren’t important because at the end of the day they don’t bring in business. You can go on chasing FB ‘likes’ as much as you want but it won’t make people look upon you as a great writer. Nor will many (if any) of your ‘likers’ buy your ebooks.
And the number of email subscribers you have doesn’t really matter either. Some people pride themselves on having thousands of subscribers. But with email lists, usually only a few percent of the subscribers bother to even open the emails they get, so it doesn’t make any difference if they’re subscribed or not.
Email companies charge by the number of subscribers you have so it’s better to have a smaller list of interested subscribers than a huge list of uninterested people, freebie-chasers and people who will jump on any list just so their inbox looks full every morning.
If you want to make a bigger impact with your writing, instead of wasting time chasing subscribers and ‘likes,’ spend your time building your business and creating your brand. Put social media second. It may or may not help your business, but it shouldn’t be a top priority.
Have an awesome website, write great books and then people will be drawn to you naturally. And it will be the right people; those who want to know more about you and your work. These people are your customers.
In fact, what you should really be striving for is to become such a great writer who writes such awesome stuff that people are blown away when they visit your website and see your work.
Isn’t that better than getting more ‘likes’?
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